ESC: ‘Share The Moment’ in Oslo

Today, the Norwegian broadcaster NRK presented the theme, art and slogan for the Eurovision Song Contest in 2010. Therefore, in 2010, we will ‘Share the Moment’ in Oslo.

The designs were done by award-winning Norwegian design firms Gosu, Handverk and Snøhetta which was based on a detailed brief of NRK. Svante Stockselius, Executive Supervisor of the contest on behalf of the EBU, complemented NRK saying that he “never saw a host broadcaster being this well prepared at this time of the year”.

“We want to share the Eurovision Song Contest, rather than just broadcast it,” said Hasse Lindmo, TV-producer of the contest for NRK to Eurovision.tv. “One particular thing that makes the Eurovision Song Contest such a unique event is the fact that it’s the only time of the year in Europe that some 125 million people are doing exactly the same thing, at exactly the same time. Whether you’re in Iceland or in Armenia, in Portugal or in Finland. Or here in Oslo,” Lindmo explained. “What do some 125 million people look like? That was one of our main questions.”

On the logo, the coloured spheres symbolises people gathering and also the diversity of emotions surrounding the contest. The theme ‘Share The Moment’ will be incorporated into both Semi-Finals and also the Final of next year’s contest. Also, it will be incorporated in various events leading up to the contest, including the draw shows, the Heads of Delegation meeting in March, the welcome reception in mid-May and after-parties.